Apple is considering a move into the smart glasses market, according to recent reports. This comes amid challenges for its $3,500 Vision Pro headset, which has seen a reduction in production due to slower-than-expected demand. Apple has been holding internal focus groups to explore existing smart glasses as it evaluates the growing tech segment.
This development comes just as Meta gains momentum with its AI-powered Ray-Ban glasses and Mark Zuckerberg’s ‘Orion’ smart glasses demo. Meta’s Ray-Bans, starting at $300, offer features like cameras, speakers, and a microphone, all while maintaining a sleek, conventional eyewear look. They stand in stark contrast to Apple’s bulkier Vision Pro headset.
Though companies like Google and Snap have previously tried to make smart glasses mainstream, none have found sustained success. Apple’s approach could be different, with its reputation for refining technology potentially allowing it to produce a more user-friendly and competitive product. If Apple enters the market, it may be looking to compete with Meta’s Orion glasses, which could hint at a future release in the consumer space.
Meanwhile, Meta is reporting strong sales for its Ray-Ban glasses and has signaled more high-end smart eyewear in the works. Apple, however, remains focused on gathering feedback through its focus groups, exploring user interest in this new tech.
